Launching 2026 · South Africa Sourced

Feel It First.

You Are Limitless.

25mg of Sceletium tortuosum per can. Clinically validated dose. Four familiar sparkling flavors. Certified organic. No caffeine, no THC, no hemp.

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Karoo sunset, South Africa

"Kanna: a sacred plant from an awe-inspiring place. We intend to earn the right to become its most trusted steward."

— Brian Powell

CERTIFIED ORGANIC 25MG FULL DOSE BEER CHANNEL DISTRIBUTION SOUTH AFRICA DIRECT SOURCE NO CAFFEINE · NO THC · NO HEMP 4 PUBLISHED HUMAN RCTs CERTIFIED ORGANIC 25MG FULL DOSE BEER CHANNEL DISTRIBUTION SOUTH AFRICA DIRECT SOURCE NO CAFFEINE · NO THC · NO HEMP 4 PUBLISHED HUMAN RCTs CERTIFIED ORGANIC 25MG FULL DOSE BEER CHANNEL DISTRIBUTION SOUTH AFRICA DIRECT SOURCE NO CAFFEINE · NO THC · NO HEMP 4 PUBLISHED HUMAN RCTs CERTIFIED ORGANIC 25MG FULL DOSE BEER CHANNEL DISTRIBUTION SOUTH AFRICA DIRECT SOURCE NO CAFFEINE · NO THC · NO HEMP 4 PUBLISHED HUMAN RCTs

Four Flavors — One Remarkable Plant

Familiar Format.
Functional Difference.

Kanna Sociale — Four Flavors, One Remarkable Plant
USDA Organic
25mg Full Dose Per Can
Zero Caffeine
No THC · No Hemp
SA Direct Source
Beer Channel
4
Published Human RCTs
Double-blind, placebo-controlled
25mg
Research-Supported Dose
Per single 12oz can
2
Unique Mechanisms
SERT inhibition + PDE4 inhibition
300+
Years Traditional Use
San & Khoikhoi peoples of SA

A Plant Unlike
Any Other.

Kanna is the only botanical known to inhibit both serotonin reuptake (SERT) and phosphodiesterase-4 (PDE4) — a dual pharmacological profile that produces calm focus, mood elevation, and a sense of ease — without sedation.

Four randomized controlled trials on the standardized extract have confirmed safety and efficacy at 25mg — the exact dose in every KannaFoods can.

Explore the Science ↗
Sceletium tortuosum
SERT
Serotonin
Reuptake
PDE4
Phospho-
diesterase-4
20m
Liquid
Onset
17×
Safety
Margin
25mg · Certified Organic
MT55® Sceletium Source — Bottle and Flat Label

“There is only one Kanna brand that I trust for my patients, The Sceletium Source! It’s consistent and completely efficacious! You’d be amazed by the progress that these people exhibit! It makes my heart soar!”

— Chris Curley, Chief Healing Officer

>

The Ingredient

Sceletium Tortuosum

Delivers calm focus and mood elevation — without SSRIs, sedation, or dependency.

4
Published Human RCTs
Double-blind, placebo-controlled
25mg
Clinically Validated Dose
Per can and Electuary
300+
Years of Traditional Use
San & Khoikhoi · South Africa

Dual Mechanism

Mood & Inflammation

No other botanical does both.

SERT Inhibition
Mood & Anxiety
Modulates serotonin reuptake to promote calm, elevated mood — without SSRI-level intervention.
PDE4 Inhibition
Anti-Inflammatory
Suppresses the PDE4 enzyme, reducing neuroinflammation and supporting cognitive flexibility.

Clinical Evidence

Published Human RCTs

Year Focus Researcher Key Finding
2013 fMRI anxiety & amygdala Terburg · Utrecht/Radboud Reduced amygdala reactivity to fear
2013 3-month safety & tolerability Nell, Gericke · South Africa Well-tolerated in healthy adults
2014 Executive function & cognition Chiu, Gericke · Canada Improved set-shifting + flexibility
2017 EEG emotional processing Dimpfel · Germany Increased frontal alpha/theta activity
2020 Induced anxiety challenge Reay, Wetherell · Northumbria Anxiolytic effect under cognitive load
2022 8-wk stress, sleep & cognition Clinical investigators · intl Improved mood, sleep, executive performance

Primary Mechanisms

Serotonin reuptake inhibition (SERT)  ·  PDE4 inhibition  ·  Monoamine modulation  ·  Mild cholinergic activity

Promising but early-stage. Most studies use standardized extracts in healthy adults. Long-term psychiatric data still developing. Educational only — not medical advice. Individual responses vary; start low, go slow.
Sources: Nell 2013 (J Altern Complement Med); Terburg 2013 (Neuropsychopharmacology); Chiu 2014 (Evid Based Complement Altern Med); Reay 2020 (J Psychopharmacology). Safety margin: Murbach 2014 (Food Chem Toxicol).

Kanna Sociale 4-Pack — All Flavors

How Does It Feel?

What Does It Do?

How does Kanna feel?
Kanna and Serotonin

The Opportunity

Alcohol Is Changing.
No Brand Has Owned What's Next.

Kanna Sociale is a functional, social, non-alcoholic beverage for people who still want to feel something.

–$18B
Total U.S. alcohol decline 2022–2026
49%
of Americans plan to drink less alcohol
$5B
U.S. no-alcohol beverage market by 2028
No brand has yet owned the organic, research-backed calm-focus space.
Kanna Sociale is positioned to define it.

Sources: NielsenIQ / IWSR; PR Newswire; IWSR.

Sceletium Tortuosum — Kanna.

The only botanical proven to deliver calm focus and mood elevation — without sedation or dependency.

Used for 300+ years by the San & Khoikhoi of South Africa's Karoo. Now validated by modern neuroscience through 4 published human RCTs.

4
Published Human RCTs
Double-blind, placebo-controlled
25mg
Research-Supported Dose
Per can and Electuary
17×
Safety Margin
At therapeutic dose
20min
Liquid Onset
Faster than capsules

Dual Mechanism: SERT + PDE4

SERT inhibition — supports healthy serotonin activity, promoting mood balance and a sense of calm.

PDE4 inhibition — supports healthy inflammatory response and cognitive resilience.

No other botanical does both.

Kanna Sociale Ginger Beer — Can and Label
Alcohol woman Alcohol man
Alcohol
Peaks early, degrades fast.
  • 1–2 drinks: euphoria
  • More: impairment, sloppy
  • Heavy: blackouts, harm
  • Next day: foggy, regret
Cannabis woman Cannabis man
Cannabis
Smooth low–mid, sharp drop.
  • Low: relaxed, uplifted
  • Mid: euphoria, focus
  • High: paranoia, couch-lock
  • Impairs coordination
Kanna woman Kanna man
Kanna
Rises and holds. Clean plateau.
  • Low: calm, sociable
  • Mid: warmth, clarity
  • High: mild stimulation, no crash
  • Morning after: clear-headed

Educational only — not medical advice. Individual responses vary; start low, go slow.

One Plant. Three Families.

Familiar platforms for every day and every special occasion.

Kanna Sociale
Sparkling Botanical Beverages

Four sparkling flavors — Ginger Beer, Lemon Lime, Black Cherry Lime, Birch Beer. 25mg research-supported Kanna + Rooibos. No alcohol, no THC, no compromise.

  • Format12 fl oz can
  • Kanna Dose25mg · USDA Organic
  • ChannelBeer distributor network
Kanna Radiate Coins
Premium Dark Chocolate

25mg Kanna per serve. 2-coin social tins and 6-pack gift boxes. DTC-first, specialty retail. Holiday seasonal (Sep–Dec only) at 40%+ GM.

  • FormatCoins + 6-pack social tins
  • Kanna Dose25mg per serve
Kanna Fuel
Electuary · New Category

2oz honey botanical squeeze pouch. Fastest mucosal onset. Sports nutrition + DTC channel. 25mg Kanna on a honey base — a new delivery format entirely.

  • Format2oz squeeze pouch
  • Kanna Dose25mg · honey base
  • ChannelSports nutrition + DTC
Kanna Radiate Coins + Kanna Fuel

The Plant

A History Rooted
in the Karoo.

Ancient Knowledge

The San and Khoikhoi peoples of Southern Africa are believed to have used Kanna since prehistoric times, though written records only begin in 1662. These aboriginal groups encountered the plant in Namaqualand and Kannaland regions of South Africa, recognizing its medicinal and spiritual significance.

Notably, the Khoisan word "Kanna" refers both to the great Eland antelope and to Sceletium tortuosum itself. The Eland held deep magical importance as "the trance animal par excellence" in San thought, symbolizing fertility, rainmaking, divination, and healing — establishing an intimate spiritual connection with Kanna.

Earliest Colonial Discoveries

Governor Simon van der Stel's 1685 expedition produced the earliest illustration of a Sceletium plant. The accompanying description noted that the Namaquas "chew its stem as well as its roots, mostly all day, and become intoxicated by it."

By 1662, the Namaquas were trading Kanna with Dutch colonists. Later observers documented its widespread use: Kolben (1738) called it "the greatest Chearer of the Spirits," while Swedish botanist Carl Peter Thunberg described the traditional preparation method involving fermentation and chewing. By 1789, explorer Paterson noted its combination with other herbs in smoking mixtures.

Later Traditional Use

The Afrikaans term "Kougoed" — literally "chewing stuff" — emerged around 1830 for Sceletium tortuosum. Traditional applications expanded to include pain relief, particularly for toothache and abdominal discomfort. Kanna also served as a sedative for infants, with mothers applying the juice or saliva from chewed roots to babies' mouths.

Modern Era

Since the mid-1990s, Kanna has gained international recognition, particularly following Smith et al.'s 1996 journal article. Contemporary developments include cultivated varieties, standardized extracts, and renewed interest in traditional fermented preparations.

Source: The Sceletium Source — History

The Plant

Usage & Benefits.

Mood & Emotional Support

Enhances mood, supports emotional wellness, and integrates mind, body, and emotion. Calms obsessive thinking. Grounding and centering.

Calm & Centered

Supports a calm, centered state of mind. May help quiet racing thoughts and promote a sense of ease and groundedness — naturally.

Cognitive Enhancement

Sustains concentration without mental fatigue. Enhances memory and overall cognition through mesembrenone's PDE4 inhibition. Supports athletic endurance.

Social & Connection

Relieves social phobia through increased synaptic serotonin. Enhances intimacy and connection. Social euphoria at higher doses.

Wellness & Lifestyle

Supports overall stress resilience and relaxation. Traditionally used alongside mindfulness practices, bodywork, yoga, and meditation for enhanced body awareness and ease.

Seasonal & Mood Support

Traditionally used to support mood and a sense of warmth during low-light months. May help promote a more balanced, positive outlook year-round.

Educational only — not medical advice. Individual responses vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Source: The Sceletium Source — Usage & Benefits

The Plant

Botany of
Sceletium Tortuosum.

Kanna is technically known as Sceletium tortuosum. It is a member of the Aizoaceae — the Fig-Marigold or Ice Plant family — containing approximately 1,900 species across 135 genera, within the Mesembryanthemoideae subfamily, commonly referred to as stone plants or carpet weeds.

Order

Caryophyllales

Family

Aizoaceae

Subfamily

Mesembryanthemoideae

Genus

Sceletium

Species

S. tortuosum

Physical Characteristics

The genus Sceletium derives from Latin meaning "skeleton," identified by its distinctive skeletonised leaf venation pattern visible in the dry leaves. Small bladder cells called idioblasts appear on its fleshy, thick leaves. Flowers feature threadlike petals ranging from white to yellow, occasionally pale orange or pink. The creeping plant grows 15–20cm tall, typically beneath larger shrubs. Succulent leaves grow in pairs during winter — in summer the leaves die off to minimize water loss.

Distribution & Climate

Most of the approximately 1,000 species of Mesembryanthemoideae are endemic to the arid and semi-arid regions of Southern Africa. Sceletium tortuosum thrives in Namaqualand and Kannaland within South Africa's Western Cape, where rainfall can be as low as 100ml per year. The plant inhabits quartz patches under shrubs in partial shade — a true survivor of the Karoo.

Source: The Sceletium Source — Botany

How Kanna Compares.

Understanding how Kanna's effect profile differs from other substances helps illustrate why it offers a uniquely balanced experience.

Subjective Experience as Dose Increases: Alcohol vs Kanna Subjective Experience as Dose Increases: Cannabis vs Kanna

For educational purposes only. Individual responses vary. Not medical advice.

KANNActivity™

Creating a New Social Ritual.

The first true non-alcoholic social beverage powered by Kanna.
Kanna + Rooibos · No Alcohol · No THC · Feel It First™

🍽
Dinner Parties
The host's conversation starter
🎵
Concerts & Live Events
Present, energized, no haze
Golf Rounds
Focused, social, no next-day regret
Date Nights
Relaxed connection, no impairment
Gatherings
The new social currency
The Morning After
Clear-headed. Every time.
"It's like alcohol without the downside."
— What every Kanna Sociale advocate says

#FeelItFirst™ · kannafoods.com

Where It All Began.

Brian Powell and Michael Curley are first cousins — but more like brothers. They grew up together in South Philly in the 1970s, bound by music, health, and an unbreakable bond that has only deepened with time. Chris Curley, our Chief Healing Officer, is Michael's son. Brian has known Chris since the day he was born on the South Jersey Shore.

Chris's mother, MaryEllen — a Physical Therapist, distance swimmer, and lifelong wellness advocate — raised Chris in a household where health wasn't a habit, it was a calling. Chris went on to build a career in healing through Chinese Medicine, Ayurvedic practice, acupuncture, herbal remedies, and lifestyle design. His philosophy: create the conditions where the body heals itself and a whole person evolves.

In the winter of 2026, Brian, Michael and Chris attended a plant medicine retreat together. Brian broached the idea of Kanna. Chris had heard of it — but barely. It hadn't really arrived in North America yet. What followed felt inevitable. Brian had spent decades in Better-For-You Foods, championing Food as Medicine through a string of pioneering Natural Foods startups. These three had always been heading here.

Then there's Jeff Minehart. After college, Jeff spent a few years on Shakedown Street — traveling the country as a free-spirited entrepreneur in the Grateful Dead economy. When Brian first met him, he knew immediately — Jeff was as talented a communicator as he had ever met. Jeff joined Brian's startup allGoode Organics as Sales Lead and took to it like a Phish to water. He never left the industry, going on to run Sales at Navitas Organics for 15 years and becoming one of the most respected voices in botanical ingredients in North America.

The three of them share one more thing: a love of the ocean. Jeff surfs the breaks of New Hampshire and Puerto Rico. Chris is rooted at the Jersey Cape. Brian holds down the office in Philly — but gets to the ocean every chance he gets. Together, they are a dream team built for this moment — for the overwhelmed, the searching, the curious. For everyone ready to feel better, connect deeper, and live fuller.

This sacred plant is the answer. Welcome to KANNACTION.

Cheers,
Brian

Meet the Team.

Brian Powell

Brian Powell

Founder

Married for 35 years, father of two incredible human beings & a scrappy puppy named Poppy — and a proud, lifelong denizen of the great city of Philadelphia.

Favorite Food: Summer Fruits of all Kinds!

Favorite Books: Barbarian Days · Undaunted Courage · Bury My Heart at Wounded Knee · Homo Deus & Sapiens

No-Skip Albums: Prince: Sign O' the Times · The Beatles: White Album · Springsteen: The Wild, The Innocent & the E Street Shuffle · Stevie Wonder: Songs in the Key of Life · Tom Waits: Small Change · Van Morrison: Moondance · Joni Mitchell: Blue · Amy Winehouse: Back to Black · OutKast: Speakerboxxx · Arctic Monkeys: Whatever People Say... · Rolling Stones: Black & Blue

Jeff Minehart

Jeff Minehart

Strategic Advisor

Industry Legend / Heroic Brand-builder

Chris Curley

Chris Curley

Chief Healing Officer

Married to my High School Sweetheart, Amanda. Proud father of three amazing human beings, Stella, Graham and Julia, and two great doggies, Grogu and Ozzie! I have seen a lot of the world and studied Eastern Medicine in California and in China. We live in a 100 year old house with a few barns and a sauna. There is a great oak in the front of our home that is 300 years old and is an inspiration every day!

Favorite Food: New Jersey Sweet Corn on the Cob — with lots of organic butter!
Fave Albums: Ouroboros, Ray LaMontagne • Negotiations and Love Songs, Paul Simon • Mermaid Avenue, Billy Bragg & Wilco
Fave Books: Tao Te Ching, Lao Tzu • Healing with Whole Foods, Paul Pitchford • Be Here Now, Ram Dass
Favorite Surf Breaks: Blacks Beach • Outer Banks • Cape May Cove, NJ

“There is only one Kanna brand that I trust for my patients, The Sceletium Source! It’s consistent and completely efficacious! You’d be amazed by the progress that these people exhibit! It makes my heart soar!”

Kanna Famiglia — Brian Powell, Chris Curley, Jeff Minehart

From the Chief Healing Officer

Chris' Picks

Chris Curley

Chris Curley

Chief Healing Officer

Supplements

MT55 Kanna Supplement by The Sceletium Source MT55® · The Sceletium Source 3% Alkaloid Extract · 15mg per capsule Shop Now →

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