Launching 2026 · South Africa Sourced
You Are Limitless.
25mg of Sceletium tortuosum per can. Clinically validated dose. Four familiar sparkling flavors. Certified organic. No caffeine, no THC, no hemp.
Four Flavors — One Remarkable Plant
Sceletium tortuosum
Kanna is the only botanical known to inhibit both serotonin reuptake (SERT) and phosphodiesterase-4 (PDE4) — a dual pharmacological profile that produces calm focus, mood elevation, and a sense of ease — without sedation.
Four randomized controlled trials on the standardized extract have confirmed safety and efficacy at 25mg — the exact dose in every KannaFoods can.
Explore the Science ↗“There is only one Kanna brand that I trust for my patients, The Sceletium Source! It’s consistent and completely efficacious! You’d be amazed by the progress that these people exhibit! It makes my heart soar!”
— Chris Curley, Chief Healing Officer
The Ingredient
Delivers calm focus and mood elevation — without SSRIs, sedation, or dependency.
Dual Mechanism
No other botanical does both.
Clinical Evidence
| Year | Focus | Researcher | Key Finding |
|---|---|---|---|
| 2013 | fMRI anxiety & amygdala | Terburg · Utrecht/Radboud | Reduced amygdala reactivity to fear |
| 2013 | 3-month safety & tolerability | Nell, Gericke · South Africa | Well-tolerated in healthy adults |
| 2014 | Executive function & cognition | Chiu, Gericke · Canada | Improved set-shifting + flexibility |
| 2017 | EEG emotional processing | Dimpfel · Germany | Increased frontal alpha/theta activity |
| 2020 | Induced anxiety challenge | Reay, Wetherell · Northumbria | Anxiolytic effect under cognitive load |
| 2022 | 8-wk stress, sleep & cognition | Clinical investigators · intl | Improved mood, sleep, executive performance |
Primary Mechanisms
Serotonin reuptake inhibition (SERT) · PDE4 inhibition · Monoamine modulation · Mild cholinergic activity
Promising but early-stage. Most studies use standardized extracts in healthy adults. Long-term psychiatric data still developing. Educational only — not medical advice. Individual responses vary; start low, go slow.
Sources: Nell 2013 (J Altern Complement Med); Terburg 2013 (Neuropsychopharmacology); Chiu 2014 (Evid Based Complement Altern Med); Reay 2020 (J Psychopharmacology). Safety margin: Murbach 2014 (Food Chem Toxicol).
The Experience
The Opportunity
Kanna Sociale is a functional, social, non-alcoholic beverage for people who still want to feel something.
Sources: NielsenIQ / IWSR; PR Newswire; IWSR.
The Ingredient
The only botanical proven to deliver calm focus and mood elevation — without sedation or dependency.
Used for 300+ years by the San & Khoikhoi of South Africa's Karoo. Now validated by modern neuroscience through 4 published human RCTs.
SERT inhibition — supports healthy serotonin activity, promoting mood balance and a sense of calm.
PDE4 inhibition — supports healthy inflammatory response and cognitive resilience.
No other botanical does both.
Educational only — not medical advice. Individual responses vary; start low, go slow.
The Products
Familiar platforms for every day and every special occasion.
Four sparkling flavors — Ginger Beer, Lemon Lime, Black Cherry Lime, Birch Beer. 25mg research-supported Kanna + Rooibos. No alcohol, no THC, no compromise.
25mg Kanna per serve. 2-coin social tins and 6-pack gift boxes. DTC-first, specialty retail. Holiday seasonal (Sep–Dec only) at 40%+ GM.
2oz honey botanical squeeze pouch. Fastest mucosal onset. Sports nutrition + DTC channel. 25mg Kanna on a honey base — a new delivery format entirely.
The Plant
The San and Khoikhoi peoples of Southern Africa are believed to have used Kanna since prehistoric times, though written records only begin in 1662. These aboriginal groups encountered the plant in Namaqualand and Kannaland regions of South Africa, recognizing its medicinal and spiritual significance.
Notably, the Khoisan word "Kanna" refers both to the great Eland antelope and to Sceletium tortuosum itself. The Eland held deep magical importance as "the trance animal par excellence" in San thought, symbolizing fertility, rainmaking, divination, and healing — establishing an intimate spiritual connection with Kanna.
Governor Simon van der Stel's 1685 expedition produced the earliest illustration of a Sceletium plant. The accompanying description noted that the Namaquas "chew its stem as well as its roots, mostly all day, and become intoxicated by it."
By 1662, the Namaquas were trading Kanna with Dutch colonists. Later observers documented its widespread use: Kolben (1738) called it "the greatest Chearer of the Spirits," while Swedish botanist Carl Peter Thunberg described the traditional preparation method involving fermentation and chewing. By 1789, explorer Paterson noted its combination with other herbs in smoking mixtures.
The Afrikaans term "Kougoed" — literally "chewing stuff" — emerged around 1830 for Sceletium tortuosum. Traditional applications expanded to include pain relief, particularly for toothache and abdominal discomfort. Kanna also served as a sedative for infants, with mothers applying the juice or saliva from chewed roots to babies' mouths.
Since the mid-1990s, Kanna has gained international recognition, particularly following Smith et al.'s 1996 journal article. Contemporary developments include cultivated varieties, standardized extracts, and renewed interest in traditional fermented preparations.
Source: The Sceletium Source — History
The Plant
Enhances mood, supports emotional wellness, and integrates mind, body, and emotion. Calms obsessive thinking. Grounding and centering.
Supports a calm, centered state of mind. May help quiet racing thoughts and promote a sense of ease and groundedness — naturally.
Sustains concentration without mental fatigue. Enhances memory and overall cognition through mesembrenone's PDE4 inhibition. Supports athletic endurance.
Relieves social phobia through increased synaptic serotonin. Enhances intimacy and connection. Social euphoria at higher doses.
Supports overall stress resilience and relaxation. Traditionally used alongside mindfulness practices, bodywork, yoga, and meditation for enhanced body awareness and ease.
Traditionally used to support mood and a sense of warmth during low-light months. May help promote a more balanced, positive outlook year-round.
Educational only — not medical advice. Individual responses vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Source: The Sceletium Source — Usage & Benefits
The Plant
Kanna is technically known as Sceletium tortuosum. It is a member of the Aizoaceae — the Fig-Marigold or Ice Plant family — containing approximately 1,900 species across 135 genera, within the Mesembryanthemoideae subfamily, commonly referred to as stone plants or carpet weeds.
Order
Caryophyllales
Family
Aizoaceae
Subfamily
Mesembryanthemoideae
Genus
Sceletium
Species
S. tortuosum
The genus Sceletium derives from Latin meaning "skeleton," identified by its distinctive skeletonised leaf venation pattern visible in the dry leaves. Small bladder cells called idioblasts appear on its fleshy, thick leaves. Flowers feature threadlike petals ranging from white to yellow, occasionally pale orange or pink. The creeping plant grows 15–20cm tall, typically beneath larger shrubs. Succulent leaves grow in pairs during winter — in summer the leaves die off to minimize water loss.
Most of the approximately 1,000 species of Mesembryanthemoideae are endemic to the arid and semi-arid regions of Southern Africa. Sceletium tortuosum thrives in Namaqualand and Kannaland within South Africa's Western Cape, where rainfall can be as low as 100ml per year. The plant inhabits quartz patches under shrubs in partial shade — a true survivor of the Karoo.
Source: The Sceletium Source — Botany
Effect Profile
Understanding how Kanna's effect profile differs from other substances helps illustrate why it offers a uniquely balanced experience.
For educational purposes only. Individual responses vary. Not medical advice.
KANNActivity™
The first true non-alcoholic social beverage powered by Kanna.
Kanna + Rooibos · No Alcohol · No THC · Feel It First™
"It's like alcohol without the downside."— What every Kanna Sociale advocate says
#FeelItFirst™ · kannafoods.com
Our Story
Brian Powell and Michael Curley are first cousins — but more like brothers. They grew up together in South Philly in the 1970s, bound by music, health, and an unbreakable bond that has only deepened with time. Chris Curley, our Chief Healing Officer, is Michael's son. Brian has known Chris since the day he was born on the South Jersey Shore.
Chris's mother, MaryEllen — a Physical Therapist, distance swimmer, and lifelong wellness advocate — raised Chris in a household where health wasn't a habit, it was a calling. Chris went on to build a career in healing through Chinese Medicine, Ayurvedic practice, acupuncture, herbal remedies, and lifestyle design. His philosophy: create the conditions where the body heals itself and a whole person evolves.
In the winter of 2026, Brian, Michael and Chris attended a plant medicine retreat together. Brian broached the idea of Kanna. Chris had heard of it — but barely. It hadn't really arrived in North America yet. What followed felt inevitable. Brian had spent decades in Better-For-You Foods, championing Food as Medicine through a string of pioneering Natural Foods startups. These three had always been heading here.
Then there's Jeff Minehart. After college, Jeff spent a few years on Shakedown Street — traveling the country as a free-spirited entrepreneur in the Grateful Dead economy. When Brian first met him, he knew immediately — Jeff was as talented a communicator as he had ever met. Jeff joined Brian's startup allGoode Organics as Sales Lead and took to it like a Phish to water. He never left the industry, going on to run Sales at Navitas Organics for 15 years and becoming one of the most respected voices in botanical ingredients in North America.
The three of them share one more thing: a love of the ocean. Jeff surfs the breaks of New Hampshire and Puerto Rico. Chris is rooted at the Jersey Cape. Brian holds down the office in Philly — but gets to the ocean every chance he gets. Together, they are a dream team built for this moment — for the overwhelmed, the searching, the curious. For everyone ready to feel better, connect deeper, and live fuller.
This sacred plant is the answer. Welcome to KANNACTION.
Cheers,
Brian
Our People
From the Chief Healing Officer
Chris Curley
Chief Healing Officer
Launching 2026
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